Case Study: Antibalas “Antibalas”
Goals With Antibalas set to release their first album in five years, and following a successful stint contributing for the music of the Broadway show FELA!, our goal for this worldwide campaign was to...
View ArticleCase Study: Cisco Adler “Aloha”
Goals Our goal with this global marketing campaign for Cisco Adler‘s debut LP Aloha was to focus on his digital footprint, with an aim to engage fans, maximize conversions and drive sales. Tactics...
View ArticleCase Study: Tomahawk “Oddfellows”
Goals With Oddfellows being Tomahawk‘s first album in five years, our goal was to generate strong fan engagement, both digitally and socially, through a creative worldwide campaign that spotlighted the...
View ArticleCase Study: Sally Shapiro “Somewhere Else”
Goals With Somewhere Else being the Swedish italo-disco duo’s first release in four years and the knowledge that the band does not perform live, our goal with this worldwide campaign was to revitalize...
View ArticleCase Study: The Story So Far “What You Don’t See”
Goals For the international physical and digital campaign surrounding the release of The Story So Far’s sophomore album What You Don’t See, our goal was to build off of the already existing...
View ArticleCase Study: Todd Rundgren “STATE”
Goals Working with both Cherry Red Records and Esoteric Antennae on Todd Rundgren’s international digital campaign for the album STATE, we aimed to supplement existing marketing efforts with creative...
View ArticleCase Study: Red Fang “Whales and Leeches”
Goals As a big priority for Relapse Records, our goal with Red Fang’s third album, Whales and Leeches, was to create an engaging digital marketing campaign that exposed the band’s music to new fans...
View ArticleCase Study: Into the Mind
GOALS The dudes behind Sherpas Cinema have one of the coolest jobs on earth: producing top-of-the-line ski-based films. Malcolm Sangster, Dave Mossop and Eric Crosland possess superb filmmaking,...
View ArticleCase Study: How Kina Grannis Delighted Both Fans & Brides Through Pinterest
Kina Grannis‘ new video for “My Dear” recently premiered on the WSJ Speak Easy Blog. This unique video is comprised of footage from Kina’s wedding last year, which makes for a pretty kickass...
View ArticleCase Study: Sharon Jones & The Dap-Kings “Give The People What They Want”
Goals Sharon Jones & the Dap-Kings’ highly anticipated fifth studio album, titled Give The People Want They Want, was originally due to come out the summer of 2013. After Sharon was diagnosed with...
View ArticleCase Study: Machine Head Tease Bloodstone & Diamonds with Hidden Interactive...
When thinking of Metal legends, Bay area rockers Machine Head are among the first to jump to mind. Having just released their eighth studio album, Bloodstone & Diamonds, on November 10 via Nuclear...
View ArticleCase Study: The Raveonettes and Their Surprise Release “Pe’ahi”
GOALS For The Raveonettes’ 7th studio album, Pe’ahi, the indie duo opted for a less traditional marketing route: the surprise release. This new project came almost two years after the band’s last...
View ArticleCase Study: Torche Battles Bots with “Restarter”
GOALS We were thrilled to hear last year that Torche was prepping for another studio album release, their 4th to be exact. Even in the very early stages, we knew that Restarter, the Florida band’s...
View ArticleCase Study: Nightwish “Endless Forms Most Beautiful”
GOALS Finnish-based Nightwish, the country’s top-selling band globally, composes some of the world’s best and most loved Symphonic Metal. When they announced they’d be releasing their 8th studio album,...
View ArticleCase Study: The Bright Light Social Hour “Space Is Still The Place”
GOALS When we met Austin-based Psych Rock band The Bright Light Social Hour (TBLSH), they had already piqued the interest of many in and around Texas following their self-titled, self-released debut...
View ArticleCase Study: Oddisee Fights “The Good Fight”
GOALS D.C.-based Hip-Hop artist Oddisee decided 2015 was a good year for an album, his sophomore project The Good Fight to be specific. For the US-based digital and physical marketing campaign...
View ArticleCase Study: Myrkur “M”
GOALS Myrkur is the Black Metal project from Danish artist Amalie Bruun. In the past, Bruun released music under a handful of pseudonyms and Myrkur was the least well-known of all of her artistic...
View ArticleCase Study: Sharon Jones & The Dap-Kings “It’s A Holiday Soul Party”
GOALS Sharon Jones & The Dap-Kings have done a lot of things: they’ve released six records, received a Grammy nom for 2014’s Give The People What They Want, performed on countless TV shows and...
View ArticleCase Study: Nothing “Tired of Tomorrow”
GOALS Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on...
View ArticleCase Study: Sabaton “The Last Stand”
GOALS If you take a look at the picture above, you’ll notice a few things about Sabaton [Nuclear Blast]. First, these dudes are obviously a metal band. Second, you can deduce from this image that...
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